Behind The Seams

Julia Madison - Founder & Designer

Hi, I’m Julia Madison, but you can call me Maddie! fell in love with sewing at seven years old, learning from the incredible women in my family. I’m proud to carry on a tradition passed down through three generations, stitching together love, creativity, and southern charm.

Today, I design and handcraft size-inclusive, sustainable pieces that celebrate femininity, confidence, and the beauty of being yourself.