Behind The Seams

Black and white photo of a woman with glasses measuring her shoulders with a measuring tape, smiling slightly, wearing a dark top and earrings.
Person measuring fabric with a pink measuring tape, sewing machine in background, wearing gold wristwatch and ring, long brown hair.
A woman with long, wavy hair and glasses is smiling while working on a fashion or fabric project at a pink table, with fabric rolls and a ruler nearby, in a bright room with sunlight coming through window blinds.
Close-up of a person holding glasses, dressed in a pink shirt with a measuring tape draped around their neck, and wearing jewelry.

Julia Madison - Founder & Designer

Hi, I’m Julia Madison, but you can call me Maddie! I fell in love with sewing at seven years old, learning from the incredible women in my family. I’m proud to carry on a tradition passed down through three generations, stitching together love, creativity, and southern charm.

Today, I design and handcraft size-inclusive, sustainable pieces that celebrate femininity, confidence, and the beauty of being yourself.